Eye-Catching Shapes and Bold yet Wearable Colour Combinations
Merit Award Winning i-am-chen presents at Fashion Scout
Hong Kong based brand i-am-chen, founded by designer ZHI Chen and winner of the coveted SS19 Merit Award, presented its fourth season to discerning crowd at Fashion Scout London this weekend.
Selected from hundreds of applicants by a judging panel, the colourful aesthetic of i-am-chen drew attention, evoking a spirited and fun perspective on knitwear fashion by creating effortlessly cool yet equally detailed garments.
The Elévon World team were part of the audience at the presentation of the brand’s latest collection which takes inspiration from one of the designer’s favourites films “The Scent of Green Papaya” and images of water droplets trembling on a leaf.
Through innovative development of her signature dense Lycra knit, she is able to redefine knitwear shapes and structure. I-am-chen has mastered the material ensuring it remains both elegant and durable.
We were truly excited to see such unique garments full of eye catching shapes and bold yet wearable colour combinations.
Instagram - @i_am_chen_official
Full Catwalk Video - click here
Photography by Catherine Baker